IBM Branding Inconsistencies

Monday 10th July, 2006
We all know IBM Lotus likes to change names a lot...Sametime became some godawful instant messaging name and then became Sametime again.

Quickplace became Team Workplace and then they decided they had a better use for the name Workplace so named it back to Quickplace again.

The biggest one for me, of course, was when Lotus became IBM. This was Big Blue's move towards brand unification and bringing everything under the IBM banner, but many inconsistencies remain.

They may have sorted out the bit after the @ as locations standardised on @uk.ibm.com @us.ibm.com etc. but the bit before the @ is a complete mess. A reminder came late last week when I received an email from Bill copying numerous UK & US IBM contacts. On my reply to all, many of the addresses bounced...they were wrong.

Was this Bill's Fault?

Was he expected to know that it was ed underscore brill but darren dot adams? Does Steve Castledine use a dot or an underscore? And where the hell does rock@ fit into all this?

It's all about branding, something that I feel IBM may need a refresher course on.

  1. 1) Richard Schwartz Said: (10/07/2006 20:57:25 GMT) Gravatar Image
    IBM Branding Inconsistencies

    I don't get it. Exactly how is a lack of standards for the personal portion of email addresses a branding issue?

  2. 2) Ben Rose Said: (10/07/2006 21:18:41 GMT) Gravatar Image
    IBM Branding Inconsistencies

    Inconsistency isn't a good message to send to customers or potential customers, in my opinion of course.

    Also, if it affects a customers ability to contact staff...not good. ed.brill@ bounces, as does darren_adams@ totally confusing I think.

  3. 3) Graham Stewards Said: (11/07/2006 06:02:14 GMT) Gravatar Image
    IBM Branding Inconsistencies

    The word inconsistency is something that can create a negative impact on the customers, which is not good. I think that IBM needs to think again!!

  4. 4) Wild Bill Buchan Said: (11/07/2006 10:26:00 GMT) Gravatar Image
    IBM Branding Inconsistencies

    Yup - it was all my fault. As usual, keen to get the mail out - I had not properly looked up a bunch of IBM addresses.

    ---* Bill

  5. 5) Steve Castledine Said: (11/07/2006 16:54:51 GMT) Gravatar Image
    IBM Branding Inconsistencies

    If you want to locate an IBM email address you can use this online resource:

    { Link }

    We can create our own email addresses - part of an empowered culture. I could be blog@ibm.com if I wanted (and noone else had taken it).

    Not sure its a branding issue - just like people like to be known as Steve, Steven or Stephen - just individual taste.

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